APT Luxury

Luxury river and yacht journeys with everything taken care of

For over 95 years, APT has specialised in seamless, high-touch travel. Their luxury collection spans Europe’s great rivers and intimate yacht sailings, pairing elegant ships with curated sightseeing and generous inclusions. Return UK flights, attentive Cruise Directors, quality drinks with meals and considerate touches throughout mean you can relax and enjoy the view while APT looks after the rest.

Flights and transfers included

Return UK flights and free home to airport UK transfers arranged

Fully inclusive

All drinks and food included from a range of seven different restaurants

Enriching excursions

Expert led tours and exclusive signature experiences included

Tipping handled

Gratuities, taxes and port changes all taken care of. So there are no surprises

Europe by river, the luxury way

Sail the Rhine, Main, Danube, Rhône and Douro in style, waking to castle towns and vineyard slopes outside your window. APT’s elegant river ships balance generous public spaces with a friendly, club-like feel, and the daily rhythm mixes relaxed mornings on deck with guided walks, tastings and time to wander at your own pace.

Croatia by luxury small ship

Swap big-ship bustle for a yacht-like week among the Adriatic isles. Step straight ashore into harbour towns, swim from the stern platform in sheltered coves and dine alfresco as the sun drops behind a bell tower. With fewer fellow guests, days feel unhurried and delightfully local.

Huge savings when booking APT Luxury cruises as a member of Cruise Collective

Members save up to £200 per person on selected APT Luxury river and yacht cruises. Simple sign-up, exclusive rates, and first look at new sailings. Offer subject to availability on selected 2026 and 2027 departures. Terms apply.

Elegant spaces, all the essentials included

From light-filled lounges to calm wellness areas, APT’s ships are designed for unruffled days afloat. Expect attentive service, open-seating dining, quality regional menus and a glass raised with new friends. Back on shore, transfers and touring run smoothly, so the only decision is whether to linger in a café or join the guide.

"Everything was handled beautifully from the UK flights to the last transfer. The ship felt boutique, the crew remembered our names and the included tours were exactly the right length. We loved that the little details were already thought of."

Patricia M — Surrey

Suites with room to breathe

Unpack once into a smart, well-appointed suite and let the scenery do the work. Many offer French or outside balconies, plush bedding, smart storage and thoughtful night-time touches. It is the kind of comfort that turns an afternoon sail into part of the day’s sightseeing.

Get inspired - Some of our favourite experiences

Cycling river cruises explained

Ocean vs. river cruising

River cruises: myth vs reality

Navigating Asia's rivers

A river of stories

Legends of the Nile

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Pedal beside your ship: cycling river cruises explained

There’s a particular pleasure in rolling into a medieval square on two wheels, leaning your bike against a fountain and watching as your ship slides into dock less than 100 metres away.

Read full feature

Ocean vs. river cruising: which is right for you?

The ultimate guide to choosing your perfect voyage. We take a deep dive (or gentle drift) through the differences and help you find the one that floats your boat (or ship, to be pedantic).

Read full feature

A beginner’s guide to river cruises: myth vs reality

If you've never taken a river cruise before, you could be forgiven for imagining doilies, decaf, and a schedule that rigidly revolves around mealtimes and a bingo bell. But river cruising, dear reader, has had something of a glow-up in recent years.

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Navigating Asia's rivers in luxury

Winding their way across the world's largest continent, Asia's waterways are a treasure trove of natural beauty and cultural curiosities that are just waiting to be discovered...

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A river of stories, scenery, and surprisingly good wine

Some rivers exist to serve a purpose—trade routes, irrigation, an occasional scenic picnic spot. And then there’s the Danube, a river so storied, so impossibly beautiful, and so culturally rich that it has inspired composers, poets, and emperors alike.

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Legends of the Nile

The Nile isn’t just a river; it’s a gateway to exploring one of the most fascinating periods of human history, each meander revealing secrets of ancient kings, deities, and architects responsible for some of the most impressive ancient buildings in the world.

Read full feature

Huge savings when booking APT Luxury cruises as a member of Cruise Collective

£200

MEMBERS DISCOUNT

Save up to £200pp to book call 0800 0463006

Explore more by sea

CRUISE DESTINATIONS

NORTHERN EUROPE CRUISES

A Northern European cruise offers an intimate journey through landscapes steeped in history and culture. Picture yourself navigating Scotland's rugged coastline, exploring Edinburgh's ancient castle, or tracing literary paths in Dublin. In London, wander through centuries-old markets and iconic landmarks, while in Norway, you might find yourself amidst the stark beauty that inspired Norse sagas. Each stop, whether it’s the artsy alleys of Copenhagen or the wild cliffs of the Scottish Highlands, reveals a piece of Northern Europe’s rich tapestry, drawing you deeper into its unique character.

CRUISE DESTINATIONS

SOUTHERN EUROPE CRUISES

A Southern Europe cruise invites you to immerse yourself in a region where history, art, and sun-drenched landscapes converge. Whether sailing along the Amalfi Coast, where cliffs plunge into turquoise waters, or wandering through the vibrant streets of Barcelona, every corner of this stunning region is just waiting to be explored. Wandering through ancient ruins in Greece or breathing in the scents of Provence's lavender fields offers a sensory escape like no other. From the bustling markets of Istanbul to the serene beaches of the Greek islands, each destination reveals a different facet of Southern Europe's charm.