Earlier this spring, Cruise Collective had the privilege of sponsoring the BBC Music Magazine Awards 2025 — a celebration of extraordinary talent, innovation and artistry in the world of classical music.

Held in London, the evening brought together some of the most inspiring musicians working today, from emerging performers to world-renowned ensembles. As guests arrived, the energy in the room was unmistakable: a blend of creative spirit, mutual admiration, and the quiet hum of anticipation that only live music can conjure.

For Cruise Collective, the sponsorship felt like a natural alignment. Our mission has always been to connect travellers with the things they love — from food and photography to history and, of course, music. Whether it's a string quartet echoing through a grand atrium at sea, or a live performance ashore in Vienna or Venice, music has the power to shape and elevate the travel experience.

We created a short film to capture the mood of the evening — a behind-the-scenes look at the awards, the artists, and the atmosphere. You can watch it above.