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I thought cruising wasn’t for me… until my first Fred. Olsen cruise changed everything
I’ll be honest: I was a cruise sceptic. No, more accurately, I was a cruise snob...
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Jamie Bolton
Jamie has spent his career connecting brands with audiences, and his spare time chasing sunrises everywhere from the Arctic Circle to the Aegean Sea.

As someone who’s always preferred travelling independently, getting off the beaten track and seeing the ‘real’ side of a destination, I didn’t think a cruise holiday was for me. Like a lot of people, I had a fixed idea of what cruising meant: rigid itineraries, set dining times with strangers, and a crowd that skewed... let’s say, slightly more mature.

It's Safe to say, I was wrong.

Earlier this year, I boarded Balmoral for my first ever cruise — a 5-night sailing with Fred. Olsen Cruise Lines, from Newcastle to Oslo and Gothenburg. And honestly? It completely changed how I think about travel at sea.


First impressions: not what I was expecting, in the best way

Oslo, Norway
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From the moment I stepped onboard, it just felt different to what I’d imagined. Balmoral is a smaller ship by today’s standards, and that’s part of its charm. It had more of a boutique hotel feel; intimate, characterful, and refreshingly easy to navigate. And unlike the mega ships, we sailed straight into the centre of Oslo, meaning I could stroll off and explore at my own pace, no tour bus or group badge required.

That freedom really surprised me. I’d assumed cruising would mean being herded around in a pack. But with Fred. Olsen, I found the opposite: flexibility, independence, and the ability to travel how I wanted, with the added bonus of returning to a cocktail and a guaranteed sea view each evening.


Onboard life: unexpectedly brilliant

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One of the biggest surprises? The service. Genuinely warm, attentive and professional — better, frankly, than many five-star hotels I’ve stayed in. The crew remembered names, preferences, and made you feel like more than just a cabin number.

Then there was the food. Oh, my word, the food. Every meal felt like a treat, but it was the afternoon tea that really did it for me: proper scones, delicate sandwiches, elegant pastries, all served as the North Sea shimmered past. Utter bliss.


A cruise that didn’t feel like a cruise

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I’ll admit I was half-expecting it all to feel a bit stuffy or overly traditional — but it wasn’t. It was relaxed, friendly and completely unpretentious. There were quiet corners for reading, sociable bars for a quiz and a pint, and spaces to just sit, sip and watch the world roll by.


About those ‘oldies’...

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Yes, the demographic skewed older. But I’ll tell you this: they were the ones keeping me on the dancefloor until well after midnight. The energy was infectious, and any assumptions I’d had about cruise passengers went straight overboard.

Cruising, I realised, isn’t about age — it’s about attitude. If you’re curious, open-minded, and up for a good time, you’ll fit right in.


A new way to travel

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That first Fred. Olsen cruise has really stayed with me. It was relaxing, yes — but also exciting, refreshing and full of unexpected moments. The blend of discovering new destinations with a thoughtfully designed onboard experience was unlike anything I’d tried before. And I loved it.

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If you’ve ever written cruising off the way I did, I’d encourage you to give it a second look. Especially on a smaller ship like Balmoral, which lets you get closer to the places you actually want to explore — with a bit of pampering on the side.

I’m already planning my next one. 

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