If you like the idea of your next holiday doing something useful while you are busy choosing between the dessert menu and the show, this one is worth a look. Celebrity Cruises has agreed a new two year fundraising collaboration with UK charity Walk the Walk, best known for its moonlit marathon walks in decorated bras and a very practical focus on cancer support.
In simple terms, selected Celebrity sailings across 2025, 2026 and 2027 will now send money to Walk the Walk every time someone books, with no extra cost to the guest and a little onboard bonus thrown in...
For eligible cruises, Celebrity will donate £50 per person, up to £100 per stateroom, to Walk the Walk. Guests on those bookings will also receive 50 US dollars of onboard credit per person, again up to 100 dollars per stateroom. The offer applies to new bookings on selected itineraries worldwide, excluding the Galapagos, over the three year period.
To trigger the donation and the onboard credit, you have to book directly via celebritycruises.co.uk or the Celebrity contact centre and use the promotional code WTW100. The contribution comes from Celebrity, not from a surcharge, so the fare you see is the fare you pay.
Walk the Walk has spent almost three decades turning sponsored walking into serious fundraising. The charity is behind the overnight MoonWalks in London, Scotland and Iceland, where thousands of people walk marathon and half marathon distances in decorated bras or bright bra T shirts to raise both money and eyebrows in the name of breast cancer awareness. To date, Walk the Walk has raised more than £145 million for prevention, research and support.
Beyond the headline events, the charity specialises in walking challenges from 5km up to 100 miles and has been vocal in reminding the world that men can get breast cancer too. Funds are channelled into projects that cover prevention, early diagnosis, research and the emotional and practical care of those living with cancer.
There is also a long running personal link with Celebrity. Walk the Walk founder and CEO Nina Barough CBE is godmother to Celebrity Equinox, a ship she named back in 2009, and she describes the new collaboration as a chance for guests to “join forces” with the charity simply by choosing a qualifying cruise.
From Celebrity’s side, this is a way of turning existing demand into something with a little more impact. The line, which sits in the premium bracket and sends its ships to nearly 300 destinations across seven continents, is already in growth mode with the arrival of Celebrity Xcel in 2025. The Walk the Walk partnership quietly layers philanthropy onto that expansion.
Claire Stirrup, Celebrity’s managing director for EMEA, pitches it as aligning “elevated holiday experiences” with support for a cause that affects a lot of lives. Translated into normal language, that means you still get your usual choice of itineraries, restaurants and theatre shows, but a small part of the fare is pre allocated to something more lasting than your tan.
The mechanics are straightforward: